Antonio García Martínez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He lives on a forty-foot sailboat on the San Francisco Bay.
Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.
Now this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization, and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, how will we survive?
The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are simply the seductive go-between.
Startups are business experiments performed with other people’s money. Marketing is like sex: only losers pay for it.
發表於2024-05-17
Chaos Monkeys 2024 pdf epub mobi 電子書 下載
Not the average book as Startup 101 or How-to,kind of the reality show about the startups/VCs and work-life in Silicon Valley. Besides, as an ads guy from the technology and business side, give readers ideas how ads works in the digital world, esp. on how t...
評分“現在,和往常一樣,一些有先見之明的學者看到瞭這一天會再次到來,他們把這次全新的媒體中世紀化過程命名為“第二次口口相傳”(Secondary Orality)和“古登堡右括號”(the Gutenberg Parenthesis,因為古登堡打開瞭文字紀元的左括號,賦予全社會讀寫能力,而紮剋伯格的Fac...
圖書標籤: 創業 矽榖 計算機 科技 互聯網 商業 美國 傳記
20180224 wanqu
評分好暴躁哦作者
評分補:2016年12月讀完
評分補:2016年12月讀完
評分矽榖的各種drama。身在矽榖久瞭,讀讀老油條的故事免得太naive
Chaos Monkeys 2024 pdf epub mobi 電子書 下載