JEREMY HEIMANS is a lifelong activist and the co-founder and CEO of Purpose, an organization that builds and supports social movements around the world.
HENRY TIMMS is president and CEO of the 92nd Street Y, a visiting fellow at Stanford, and co-founder of #GivingTuesday, an international day of philanthropy.
发表于2024-12-29
New Power 2024 pdf epub mobi 电子书
图书标签: 红杉资本推荐 思维 互联网 kitsch 英文原版 管理 技术 成长
The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world."
Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power."
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel.
New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
只有四个象限的划分方式与定义对我来说有点意思和启发,其他的叙述啰嗦以及故事讲太多,都开始不得体了…… 发动广大群众的手段都差不多,区别的只是互联网时代的方式。既然用上新技术了,期望人们的思维也能跟着格新一下。
评分课程要求读物,new power model&value 还是很有启发。
评分关键字:大妈们看的口水书。看一本坏书真的是既浪费时间又被误导。所谓的new power其实就是把人类几千年的东西加了互联网的工具而已。互联网只是加速而已,真的很重要吗?譬如西班牙那个例子跟希特勒的有任何本质区别吗,除了小册子变成了视频?奥巴马上台的方式中国七十年前就有人玩过了。这样煽动民意的所谓new power真的对人民好吗?中国现在还在还七十年前的债,说不定还要还七十年。其它的所谓网络上的热门事件,如果不最后被所谓的“old power”接管,无一例外都是昙花一现,根本谈不上power。本书唯一的优点就是小故事们还不错,所以就当一本故事书看下来,了解一些事情。
评分只有四个象限的划分方式与定义对我来说有点意思和启发,其他的叙述啰嗦以及故事讲太多,都开始不得体了…… 发动广大群众的手段都差不多,区别的只是互联网时代的方式。既然用上新技术了,期望人们的思维也能跟着格新一下。
评分关键字:大妈们看的口水书。看一本坏书真的是既浪费时间又被误导。所谓的new power其实就是把人类几千年的东西加了互联网的工具而已。互联网只是加速而已,真的很重要吗?譬如西班牙那个例子跟希特勒的有任何本质区别吗,除了小册子变成了视频?奥巴马上台的方式中国七十年前就有人玩过了。这样煽动民意的所谓new power真的对人民好吗?中国现在还在还七十年前的债,说不定还要还七十年。其它的所谓网络上的热门事件,如果不最后被所谓的“old power”接管,无一例外都是昙花一现,根本谈不上power。本书唯一的优点就是小故事们还不错,所以就当一本故事书看下来,了解一些事情。
New Power 2024 pdf epub mobi 电子书