·Demonstrates how theory can be applied to real-life situations, providing a practical introduction for first-time students of cognitive psychology.

·Covers key topics such as perception, memory, language, problem-solving, creativity, and reasoning, giving students a well-rounded introduction to the field.

·Cites classic and current research from around the world, including Canada, the U.S., and Europe, offering students a global perspective on the study of cognition.

Key historical information at the start of each chapter offers context for the material that follows.

·Online lab component - Discovery Labs - offers a variety of interactive experiments, exercises, and animations designed to help students understand important concepts and principles. Students will have an opportunity to act as researcher or test subject, giving them practical exposure to the field.

·NEW! In-text icons direct students to online labs related to the chapter material.

·Student-friendly pedagogy encourages active learning of key concepts.

·Chapter-opening case studies invite students to see how concepts explored in the text relate to real-world situations.

·Case studies are revisited at the end of each chapter, giving students the opportunity to reconsider each case based on material covered in the chapter.

·Cognition in Action boxes connect real-life examples with chapter material.

·Think Twice boxes feature creative review exercises that invite students to engage with ideas and issues raised in the chapter.

·Consider This boxes highlight notable and cutting-edge research findings.

In the Know review questions at the end of each chapter provide further opportunity for students to test their comprehension.

·Also includes a running glossary, highlighted key terms, learning objectives, chapter summaries, and suggestions for further reading.

·A vibrant full-colour design - with over 200 images - helps students visualize concepts and theories.