Creating Passion Brands 2025 pdf epub mobi 电子书

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发表于2025-01-01

Creating Passion Brands 2025 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Edwards, Helen/ Day, Derek

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页数:244

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出版时间:2007-3

价格:239.00元

装帧:Pap

isbn号码:9780749447625

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Creating Passion Brands 2025 pdf epub mobi 电子书图书描述

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

Creating Passion Brands 2025 pdf epub mobi 电子书

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