Creating Passion Brands 2024 pdf epub mobi 電子書 下載


Creating Passion Brands

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Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

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發表於2024-11-08

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

Creating Passion Brands 2024 pdf epub mobi 電子書 下載



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出版者:Kogan Page Ltd
作者:Edwards, Helen/ Day, Derek
出品人:
頁數:244
譯者:
出版時間:2007-3
價格:239.00元
裝幀:Pap
isbn號碼:9780749447625
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Creating Passion Brands 2024 pdf epub mobi 電子書 下載
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