Creating Passion Brands 2024 pdf epub mobi 電子書 下載

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Creating Passion Brands pdf epub mobi 著者簡介

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Creating Passion Brands pdf epub mobi 圖書描述

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

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發表於2024-11-09

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

Creating Passion Brands 2024 pdf epub mobi 電子書 下載

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Creating Passion Brands 2024 pdf epub mobi 電子書 下載

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