Marketing Identities Through Language 2024 pdf epub mobi 电子书
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发表于2024-11-14
Marketing Identities Through Language 2024 pdf epub mobi 电子书
Marketing Identities Through Language 2024 pdf epub mobi 电子书
Marketing Identities Through Language 2024 pdf epub mobi 电子书
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出版者:Palgrave Macmillan
作者:Martin, Elizabeth
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页数:260
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出版时间:2005-11
价格:$ 195.49
装帧:HRD
isbn号码:9781403949844
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Marketing Identities Through Language 2024 pdf epub mobi 电子书 图书描述
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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