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Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书

Applying Qualitative Methods to Marketing Management Research
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发表于2024-11-08

Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书

Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书

Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书


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出版者:Palgrave Macmillan
作者:Buber, Renate (EDT)/ Gadner, Johannes (EDT)/ Richards, Lyn (EDT)
出品人:
页数:292
译者:
出版时间:2003-12
价格:$ 118.65
装帧:HRD
isbn号码:9781403916600
丛书系列:

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Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书 图书描述

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书
Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书
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Applying Qualitative Methods to Marketing Management Research 2024 pdf epub mobi 电子书

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