Key Account Management and Planning 2024 pdf epub mobi 电子书

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发表于2024-09-28

Key Account Management and Planning 2024 pdf epub mobi 电子书

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出版者:Simon & Schuster

作者:Capon, Noel

出品人:

页数:480

译者:

出版时间:2001-9

价格:356.00元

装帧:HRD

isbn号码:9780743211888

丛书系列:

图书标签: 营销

Key Account Management and Planning 2024 pdf epub mobi 电子书图书描述

Columbia University's Noel Capon delivers the only up-to-the-second, must-read handbook for today's sales manager - an A-to-Z how-to on parlaying key accounts, both domestic and global, into unprecedented business success. The current explosion in mergers and acquisitions has prompted a rapid change in the nature of sales straegies and ideologies. So say goodbye to traditional, tired and true systems, and say hello to customer consolidation, account partnerships and above all, increased sales pressure. It's a bold new business world, in which a firm's 'key' accounts are by far its most crucial assets. Recognising the central importance of managing key accounts, Noel Capon has written a timely and truly indispensable guide for the entire sales force, from the sales director to the key-account manager. He presents a powerful, step-by-step framework for developing domestic and global strategies, organising the process, managing the sales force, and effectively analyzing key accounts.

Key Account Management and Planning 2024 pdf epub mobi 电子书

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