Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 电子书

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发表于2024-11-07

Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Johnson, Michael D./ Gustafsson, Anders

出品人:

页数:240

译者:

出版时间:2000-8

价格:289.00元

装帧:HRD

isbn号码:9780787953102

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图书标签: 1

Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 电子书图书描述

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.

Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 电子书

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