Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 電子書 下載
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A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.
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發表於2024-09-06
Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 電子書 下載
Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 電子書 下載
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出版者:John Wiley & Sons Inc
作者:Johnson, Michael D./ Gustafsson, Anders
出品人:
頁數:240
譯者:
出版時間:2000-8
價格:289.00元
裝幀:HRD
isbn號碼:9780787953102
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Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 電子書 下載
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Improving Customer Satisfaction, Loyalty, and Profit 2024 pdf epub mobi 電子書 下載