Advertising Management

出版者:Oxford Univ Pr

作者:Jethwaney, Jaishri/ Jain, Shruti

页数:736

出版时间:2006-8

价格:$ 50.85

装帧:Pap

isbn号码:9780195678437

"Advertising Management" is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.