Rethinking Public Relations 2024 pdf epub mobi 電子書 下載


Rethinking Public Relations

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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media.

Rethinking Public Relations 2024 pdf epub mobi 電子書 下載

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發表於2024-11-23

Rethinking Public Relations 2024 pdf epub mobi 電子書 下載

Rethinking Public Relations 2024 pdf epub mobi 電子書 下載

Rethinking Public Relations 2024 pdf epub mobi 電子書 下載



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出版者:Routledge
作者:Moloney, Kevin
出品人:
頁數:248
譯者:
出版時間:2006-4
價格:$ 79.04
裝幀:Pap
isbn號碼:9780415370622
叢書系列:

圖書標籤: propaganda  politics  communication  E   


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