Rethinking Public Relations 2024 pdf epub mobi 电子书


Rethinking Public Relations

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发表于2024-11-23

Rethinking Public Relations 2024 pdf epub mobi 电子书

Rethinking Public Relations 2024 pdf epub mobi 电子书

Rethinking Public Relations 2024 pdf epub mobi 电子书



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出版者:Routledge
作者:Moloney, Kevin
出品人:
页数:248
译者:
出版时间:2006-4
价格:$ 79.04
装帧:Pap
isbn号码:9780415370622
丛书系列:

图书标签: propaganda  politics  communication  E   


Rethinking Public Relations 2024 pdf epub mobi 电子书 图书描述

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has -- the connection with democracy -- and asks what benefits or costs it brings to politics, markets and the media.

Rethinking Public Relations 2024 pdf epub mobi 电子书

Rethinking Public Relations 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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