The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwiths surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way. Selling the Invisible, the authors first marketing book, has been to press 20 times. It spent one month on the New York Times business book bestseller list, six weeks on the BusinessWeek bestseller list, and was an Alternate Selection of Book-of-the-Month Club.
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有