The Invisible Touch

The Invisible Touch pdf epub mobi txt 电子书 下载 2025

出版者:Import US
作者:Harry Beckwith
出品人:
页数:288
译者:
出版时间:2000-6-15
价格:GBP 15.00
装帧:Hardcover
isbn号码:9780446524179
丛书系列:
图书标签:
  • 市场营销 
  • 广告 
  • 商业 
  • business 
  •  
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The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwiths surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way. Selling the Invisible, the authors first marketing book, has been to press 20 times. It spent one month on the New York Times business book bestseller list, six weeks on the BusinessWeek bestseller list, and was an Alternate Selection of Book-of-the-Month Club.

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