The Invisible Touch 2024 pdf epub mobi 电子书

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发表于2024-11-23

The Invisible Touch 2024 pdf epub mobi 电子书

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出版者:Import US

作者:Harry Beckwith

出品人:

页数:288

译者:

出版时间:2000-6-15

价格:GBP 15.00

装帧:Hardcover

isbn号码:9780446524179

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图书标签: 市场营销广告商业 business

The Invisible Touch 2024 pdf epub mobi 电子书图书描述

The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwiths surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way. Selling the Invisible, the authors first marketing book, has been to press 20 times. It spent one month on the New York Times business book bestseller list, six weeks on the BusinessWeek bestseller list, and was an Alternate Selection of Book-of-the-Month Club.

The Invisible Touch 2024 pdf epub mobi 电子书

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