Measuring Advertising Effectiveness 2024 pdf epub mobi 电子书

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发表于2024-12-25

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出版者:Lawrence Erlbaum Assoc Inc

作者:Wells, William D. 编

出品人:

页数:424

译者:

出版时间:1997-5

价格:$ 135.60

装帧:HRD

isbn号码:9780805819014

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Measuring Advertising Effectiveness 2024 pdf epub mobi 电子书图书描述

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Measuring Advertising Effectiveness 2024 pdf epub mobi 电子书

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