Managing Channels of Distribution 2024 pdf epub mobi 电子书

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发表于2024-09-29

Managing Channels of Distribution 2024 pdf epub mobi 电子书

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出版者:Amacom Books

作者:Rolnicki, Kenneth

出品人:

页数:288

译者:

出版时间:1998-1

价格:$ 73.45

装帧:HRD

isbn号码:9780814403358

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Managing Channels of Distribution 2024 pdf epub mobi 电子书图书描述

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Managing Channels of Distribution 2024 pdf epub mobi 电子书

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