Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載


Managing Channels of Distribution

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"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載

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Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載

Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載

Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載



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出版者:Amacom Books
作者:Rolnicki, Kenneth
出品人:
頁數:288
譯者:
出版時間:1998-1
價格:$ 73.45
裝幀:HRD
isbn號碼:9780814403358
叢書系列:

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Managing Channels of Distribution 2024 pdf epub mobi 電子書 下載
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