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發表於2024-11-04

Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載

Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載

Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載

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這是《文案發燒》第三章，所說的內容。 作者認為，開始創作廣告之前，“先攤開一張白紙，然後試著把它填滿有趣的東西”。如果一個創意在紙上的小長方形框裏看著不順眼的話，畫齣來也不會是好廣告。 接著開始廣告創作。 廣告創作的第一步，當然是找對問題，然後對癥下藥。 有人...

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作者：勞博 聽一個老掉牙的笑話先， "親愛的安：我有個非常傷神的問題，我有兩個兄弟，一個在做廣告，另外一個因為謀殺罪被判死刑。在我三歲的時候我老媽發瘋而死，我兩個姐姐都是妓女，而我老爸賣毒品給中學生。最近我遇到一個剛從感化院放齣來的女孩，她服刑是因為拿半...  

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出版者:Wiley

作者:Luke Sullivan

出品人:

頁數:288

譯者:

出版時間:2003-4-4

價格:USD 17.95

裝幀:Paperback

isbn號碼:9780471281399

叢書系列:

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