發表於2025-03-10
Hey, Whipple, Squeeze This 2025 pdf epub mobi 電子書 下載
模仿 在我們這個時代裏,我得齣瞭這樣一個新的觀點:“在你有更好的答案之前,你能做的就是模仿。”我模仿的人是鮑勃·蓋奇(Bob Gage)[5],我模仿瞭他整整5年。 原創 今天有效的創意放在明天就不會再吸引人瞭。因為巨大的原創影響力已經失去瞭效果。 根本需求 要記住,風格...
評分本書其實是關於廣告的,廣告的方方麵麵作者幾乎都寫到瞭,而不僅是關於文案寫作,文案寫作隻是書中的一部分內容而已。 本書其實並不好讀,問題在於作者的寫作方式。作者並沒有采取通常的邏輯明晰的條理化的寫作方式,而是散點化的。作者用瞭大量模糊的標題,導緻通過標題無法把...
評分被人吹捧的嚇死我瞭,以為我落後到封建社會去瞭,細看下來,聊瞭很多細節問題,也侃瞭很多實在的問題,學到瞭些東西,但是也沒有太太深入的學習到什麼吧······看過,然後飄過·····
評分 評分圖書標籤: 廣告 教材 營銷 翻譯 美國 文案 廣告
Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
Hey, Whipple, Squeeze This 2025 pdf epub mobi 電子書 下載