發表於2024-11-29
Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載
1、關於廣告的一切就像變魔術那樣。你越是重復不斷地做廣告去招惹顧客,你的肥皂銷量就越好。 (微點評:貪玩藍月沒玩沒瞭地網絡刷屏,還找瞭那麼多代言人,看來是真有人玩。) 2、廣告的目的之一就是促銷。 (微點評:超市裏的廣告從來不用多有文采,隻要促銷倆字夠大就行。)...
評分《文案發燒》讀起來並不無聊,幽默與玩笑會參雜其中。 讀中外與專業知識相關的書籍,發現一個特點,中國的書籍包含的信息多,一般是編者整閤的內容,而語言也較為正式;外國的書籍說得比較通俗易懂,好像一個坐在你前麵的朋友在和你講話,教你知識。當然,我讀的是...
評分知乎上關於轉行的問題有一個奇怪的趨勢。一堆機械等不相關行業的人提問如何轉行做文案。另一撥做文案的人提問如何轉行做文員之類不相關的工作。大傢說法不一,恰好我想轉行做文案,需要多瞭解下相關信息,所以,我看完瞭《文案發燒》。 《文案發燒》的作者是路剋·蘇立文。他有...
圖書標籤: 廣告 教材 營銷 翻譯 美國 文案 廣告
Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
Hey, Whipple, Squeeze This 2024 pdf epub mobi 電子書 下載