发表于2024-12-01
Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书
1、关于广告的一切就像变魔术那样。你越是重复不断地做广告去招惹顾客,你的肥皂销量就越好。 (微点评:贪玩蓝月没玩没了地网络刷屏,还找了那么多代言人,看来是真有人玩。) 2、广告的目的之一就是促销。 (微点评:超市里的广告从来不用多有文采,只要促销俩字够大就行。)...
评分《文案发烧》读起来并不无聊,幽默与玩笑会参杂其中。 读中外与专业知识相关的书籍,发现一个特点,中国的书籍包含的信息多,一般是编者整合的内容,而语言也较为正式;外国的书籍说得比较通俗易懂,好像一个坐在你前面的朋友在和你讲话,教你知识。当然,我读的是...
评分技术上的内容不想提了,是值得一看的文案指导书。其它诸如如何与客户拆招、应聘、谈工资等细节,在书的后面都有谈及,算是很实用。 只是没想到,一本教材,也可以让我感恩。 一直觉得广告是我的副业,虽然以此赚钱生存,但心下始终没有很正视它。做了这么多年,直至最近慢慢...
评分工作上的需要,一些专业的书籍还是需要好好通读一下。个人比较喜欢国外作家写的关于如何创作或如何提供技能的书籍,因为通常有简单容易操作的方法和步骤,而不是空洞无力的理论加口号。 这本书,值得推荐。分析的每一个经典案例,都分析得非常到位,关键,你能从中学到...
评分这是我读的第一本广告方面的书,基本没有任何发言权,所以基本就快乐的书摘吧~ 不必以牺牲广告的灵性,优雅和智慧为代价去促进销售 及时动笔很重要,一开始创作的一些想法。 创意想象规律 1尽可能收集与主题相关的资料,阅读资料,圈划重点,找出问题,访问工厂 2坐下来,积...
图书标签: 广告 教材 营销 翻译 美国 文案 廣告
Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
Hey, Whipple, Squeeze This 2024 pdf epub mobi 电子书