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Hey, Whipple, Squeeze This 2025 pdf epub mobi 电子书 著者简介

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发表于2025-02-06

Hey, Whipple, Squeeze This 2025 pdf epub mobi 电子书

Hey, Whipple, Squeeze This 2025 pdf epub mobi 电子书

Hey, Whipple, Squeeze This 2025 pdf epub mobi 电子书

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知乎上关于转行的问题有一个奇怪的趋势。一堆机械等不相关行业的人提问如何转行做文案。另一拨做文案的人提问如何转行做文员之类不相关的工作。大家说法不一，恰好我想转行做文案，需要多了解下相关信息，所以，我看完了《文案发烧》。 《文案发烧》的作者是路克·苏立文。他有...  

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作者：劳博 听一个老掉牙的笑话先， "亲爱的安：我有个非常伤神的问题，我有两个兄弟，一个在做广告，另外一个因为谋杀罪被判死刑。在我三岁的时候我老妈发疯而死，我两个姐姐都是妓女，而我老爸卖毒品给中学生。最近我遇到一个刚从感化院放出来的女孩，她服刑是因为拿半...  

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读完发现，只有第2、3、4这三章对于个人比较有用。后边开始讲广播的，将各式奇葩广告人的，讲态度的，个人认为可看可不看，建议跳过。 这本书让我觉得受用的地方，应该就是这6个字——简单就是一切。 这半年多来也时时刻刻在提醒自己，用最少的字，表达最重点的意思即可。 ...  

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技术上的内容不想提了，是值得一看的文案指导书。其它诸如如何与客户拆招、应聘、谈工资等细节，在书的后面都有谈及，算是很实用。 只是没想到，一本教材，也可以让我感恩。 一直觉得广告是我的副业，虽然以此赚钱生存，但心下始终没有很正视它。做了这么多年，直至最近慢慢...  

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出版者:Wiley

作者:Luke Sullivan

出品人:

页数:288

译者:

出版时间:2003-4-4

价格:USD 17.95

装帧:Paperback

isbn号码:9780471281399

丛书系列:

Hey, Whipple, Squeeze This 2025 pdf epub mobi 电子书

评分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

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