The Discourse of Advertising 2024 pdf epub mobi 电子书

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发表于2024-10-04

The Discourse of Advertising 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Cook, Guy

出品人:

页数:272

译者:

出版时间:2001-8

价格:$ 51.92

装帧:Pap

isbn号码:9780415234559

丛书系列:

图书标签: 语言学论文 advertising 方法论

The Discourse of Advertising 2024 pdf epub mobi 电子书图书描述

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

The Discourse of Advertising 2024 pdf epub mobi 电子书

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