The Advertising Business 2024 pdf epub mobi 电子书
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发表于2024-12-01
The Advertising Business 2024 pdf epub mobi 电子书
The Advertising Business 2024 pdf epub mobi 电子书
The Advertising Business 2024 pdf epub mobi 电子书
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出版者:Sage Pubns
作者:Jones, John Philip
出品人:
页数:560
译者:
出版时间:1999-2
价格:$ 117.52
装帧:Pap
isbn号码:9780761912392
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The Advertising Business 2024 pdf epub mobi 电子书 图书描述
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single 'knowledge bank' of theory and practice for advertising students and professionals.
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