Telephone Survey Methods 2024 pdf epub mobi 电子书

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发表于2024-11-07

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出版者:SAGE Publications, Inc

作者:Paul J. Lavrakas

出品人:

页数:192

译者:

出版时间:1993-8-19

价格:GBP 35.99

装帧:Paperback

isbn号码:9780803953079

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Telephone Survey Methods 2024 pdf epub mobi 电子书图书描述

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.

Telephone Survey Methods 2024 pdf epub mobi 电子书

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