Innovation and Entrepreneurship 2024 pdf epub mobi 电子书

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发表于2024-11-22

Innovation and Entrepreneurship 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons

作者:John Bessant

出品人:

页数:476

译者:

出版时间:2007-06-18

价格:GBP 38.99

装帧:Paperback

isbn号码:9780470032695

丛书系列:

图书标签: management 英國管理歐洲教材創新 2013 2012

Innovation and Entrepreneurship 2024 pdf epub mobi 电子书图书描述

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: * Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. * A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. * Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.

Innovation and Entrepreneurship 2024 pdf epub mobi 电子书

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