Festival and Special Event Management 2024 pdf epub mobi 电子书

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发表于2024-12-23

Festival and Special Event Management 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Johnny Allen

出品人:

页数:656

译者:

出版时间:2008-1-2

价格:737.00元

装帧:Paperback

isbn号码:9780470812525

丛书系列:

图书标签: 会展 event 教材 management 管理旅游文献工具书

Festival and Special Event Management 2024 pdf epub mobi 电子书图书描述

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Festival and Special Event Management 2024 pdf epub mobi 电子书

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