Marketing Channels 2024 pdf epub mobi 电子书


Marketing Channels

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Marketing Channels 2024 pdf epub mobi 电子书 著者简介

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.


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发表于2024-11-17

Marketing Channels 2024 pdf epub mobi 电子书

Marketing Channels 2024 pdf epub mobi 电子书

Marketing Channels 2024 pdf epub mobi 电子书



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出版者:South-Western
作者:Bert Rosenbloom
出品人:
页数:696
译者:
出版时间:2006-6-1
价格:GBP 177.00
装帧:Hardcover
isbn号码:9780324316988
丛书系列:

图书标签: 专业   


Marketing Channels 2024 pdf epub mobi 电子书 图书描述

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Marketing Channels 2024 pdf epub mobi 电子书

Marketing Channels 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Marketing Channels 2024 pdf epub mobi 用户评价

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致老师:光头佬吃蜜枣吃完蜜枣吃鸡毛扫

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致老师:光头佬吃蜜枣吃完蜜枣吃鸡毛扫

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a bit out of date...good illustrations tho...

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致老师:光头佬吃蜜枣吃完蜜枣吃鸡毛扫

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致老师:光头佬吃蜜枣吃完蜜枣吃鸡毛扫

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