Guerrilla Marketing Research 2025 pdf epub mobi 电子书

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发表于2025-01-07

Guerrilla Marketing Research 2025 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Kaden, Robert J.

出品人:

页数:256

译者:

出版时间:2006-3

价格:$ 33.84

装帧:HRD

isbn号码:9780749445744

丛书系列:

图书标签: 专业书

Guerrilla Marketing Research 2025 pdf epub mobi 电子书图书描述

"Guerilla Marketing Research" destroys the myth that only big companies can afford marketing research. This addition to the "Guerilla Marketing" series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Guerrilla Marketing Research 2025 pdf epub mobi 电子书

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