Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles.
發表於2024-11-18
Does Marketing Need Reform? 2024 pdf epub mobi 電子書 下載
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Does Marketing Need Reform? 2024 pdf epub mobi 電子書 下載