Does Marketing Need Reform?

出版者:M E Sharpe Inc

作者:Sheth, Jagdish N. (EDT)/ Sisodia, Rajendra S. (EDT)

页数:360

出版时间:2006-1

价格:$ 66.61

装帧:Pap

isbn号码:9780765616999

Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles.