Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 电子书

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发表于2024-11-07

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Davidson, Rob/ Rogers, Tony

出品人:

页数:298

译者:

出版时间:2006-5

价格:$ 68.87

装帧:Pap

isbn号码:9780750667005

丛书系列:

图书标签: 教材 management events ProjectManagement

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 电子书图书描述

"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 电子书

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