"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.
發表於2024-12-26
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 電子書 下載
圖書標籤: 教材 management events ProjectManagement
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2024 pdf epub mobi 電子書 下載