Converting Customer Value 2024 pdf epub mobi 電子書 下載

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Converting Customer Value pdf epub mobi 著者簡介

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Converting Customer Value pdf epub mobi 圖書描述

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its "Customer Management Integration Framework", a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

Converting Customer Value 2024 pdf epub mobi 電子書 下載

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發表於2024-10-08

Converting Customer Value 2024 pdf epub mobi 電子書 下載

Converting Customer Value 2024 pdf epub mobi 電子書 下載

Converting Customer Value 2024 pdf epub mobi 電子書 下載

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