Converting Customer Value 2025 pdf epub mobi 电子书

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发表于2025-01-19

Converting Customer Value 2025 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Murphy, J.

出品人:

页数:410

译者:

出版时间:2005-11

价格:506.00元

装帧:HRD

isbn号码:9780470016343

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Converting Customer Value 2025 pdf epub mobi 电子书图书描述

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its "Customer Management Integration Framework", a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

Converting Customer Value 2025 pdf epub mobi 电子书

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