发表于2025-01-10
Persuasive Advertising 2025 pdf epub mobi 电子书
图书标签: 传媒 Amazon
This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.
Persuasive Advertising 2025 pdf epub mobi 电子书