梅麗莎·A.希林(Melissa A.Schilling)
"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
發表於2024-11-07
Strategic Management of Technological Innovation 2024 pdf epub mobi 電子書 下載
因為本書是我一門課的教材,故同時也在讀意大利語版。翻譯水準不容置疑,但是同時是否可以添加一些中國企業的案例?意文版在這點做得就很好。
評分因為本書是我一門課的教材,故同時也在讀意大利語版。翻譯水準不容置疑,但是同時是否可以添加一些中國企業的案例?意文版在這點做得就很好。
評分因為本書是我一門課的教材,故同時也在讀意大利語版。翻譯水準不容置疑,但是同時是否可以添加一些中國企業的案例?意文版在這點做得就很好。
評分因為本書是我一門課的教材,故同時也在讀意大利語版。翻譯水準不容置疑,但是同時是否可以添加一些中國企業的案例?意文版在這點做得就很好。
評分因為本書是我一門課的教材,故同時也在讀意大利語版。翻譯水準不容置疑,但是同時是否可以添加一些中國企業的案例?意文版在這點做得就很好。
圖書標籤: InnovationManagement 教材 商科 Strategic
2016-11-01
評分2016-11-01
評分2016-11-01
評分2016-11-01
評分2016-11-01
Strategic Management of Technological Innovation 2024 pdf epub mobi 電子書 下載