Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載


Luxury Fashion Branding

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Luxury Fashion Branding pdf epub mobi 著者簡介

Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.


Luxury Fashion Branding pdf epub mobi 圖書描述

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions and their implications, environmental analysis, customisation methods, business modelling and case study analysis.

For the first time, the luxury industry is provided with advanced strategies, tools and techniques required for modern business management, through sound research and ongoing practice. These are sources of new approaches towards the business of smartly bringing objects of desire into the marketplace.

Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; those seeking transferable skills; and those who simply want an insight into this intriguing business.

Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載

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發表於2024-12-23

Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載

Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載

Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載



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Luxury Fashion Branding pdf epub mobi 讀後感

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出版者:Palgrave Macmillan
作者:Uche Okonkwo
出品人:
頁數:320
譯者:
出版時間:2007-6-15
價格:USD 56.00
裝幀:Hardcover
isbn號碼:9780230521674
叢書系列:

圖書標籤: 奢侈品  營銷  Fashion  時尚  Luxury  英語原版  服裝設計  英文原版   


Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Luxury Fashion Branding pdf epub mobi 用戶評價

評分

冗長,廢話多。本來想著是老師推薦書目就看完瞭吧,看到中間把 hk, china, taiwan並列,果斷棄坑。。 什麼嘛。。都不瞭解國際形式,做什麼奢侈品牌導讀。。。另外,例子裏大多簡單列舉歐洲品牌和人名,沒做延申,不太適閤中國學生閱讀。棄於:Chapter5, p173 (共10章,300多頁)

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給我很多啓發 挺好的 就是寫的不是很有趣

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論文全靠這本瞭。。。TAT

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又一本速食商業暢銷書

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作為資料價值不大,但是思路很清晰

Luxury Fashion Branding 2024 pdf epub mobi 電子書 下載


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