Marketing in the Emerging Markets of Islamic Countries

出版者:Palgrave Macmillan

作者:Marinov, Marin Alexandrov

页数:224

出版时间:2006-11

价格:$ 118.65

装帧:HRD

isbn号码:9781403991737

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.