The industrial economy is turning into a functional service economy, yet too many businessmen and policymakers are still using outdated business models focused around designing and manufacturing goods for sale. This book outlines the strategies and models needed for tomorrow's challenges: how to use technology and knowledge to improve performance, create jobs and increase income. It also shows what skills will be required to produce and sell performance, manage performance over time and how manual and skilled jobs can contribute to reduce the consumption of non-renewable resources. The book shows how, by thinking 'smart', companies and governments can economically profit from technological progress and at the same time contribute to sustainable development. Replete with both successful and failed examples, the book is a useful tool for managers and politicians who want to take advantage of the business opportunities of tomorrow's functional service economy, and provides the composite metrics needed for analysis.
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