Marketing Ethics

出版者:Prentice Hall

作者:Murphy, Patrick E. (EDT)/ Laczniak, Gene R./ Laczniak, Gene R. (EDT)

页数:192

出版时间:2005-2

价格:$ 67.80

装帧:Pap

isbn号码:9780131330887

具体描述

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.