Public Relations Strategy 2024 pdf epub mobi 电子书


Public Relations Strategy

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发表于2024-11-30

Public Relations Strategy 2024 pdf epub mobi 电子书

Public Relations Strategy 2024 pdf epub mobi 电子书

Public Relations Strategy 2024 pdf epub mobi 电子书



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出版者:Kogan Page Ltd
作者:Oliver, Sandra
出品人:
页数:146
译者:
出版时间:2007-3
价格:$ 36.73
装帧:Pap
isbn号码:9780749448653
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Public Relations Strategy 2024 pdf epub mobi 电子书 图书描述

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Public Relations Strategy 2024 pdf epub mobi 电子书

Public Relations Strategy 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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