Profitable Marketing Communications 2024 pdf epub mobi 电子书

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发表于2024-11-07

Profitable Marketing Communications 2024 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Young, Antony/ Aitken, Lucy

出品人:

页数:212

译者:

出版时间:2007-5

价格:290.00元

装帧:HRD

isbn号码:9780749449421

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Profitable Marketing Communications 2024 pdf epub mobi 电子书图书描述

Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.

Profitable Marketing Communications 2024 pdf epub mobi 电子书

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