Profitable Marketing Communications 2024 pdf epub mobi 電子書 下載

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Profitable Marketing Communications pdf epub mobi 著者簡介

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Profitable Marketing Communications pdf epub mobi 圖書描述

Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.

Profitable Marketing Communications 2024 pdf epub mobi 電子書 下載

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發表於2024-11-07

Profitable Marketing Communications 2024 pdf epub mobi 電子書 下載

Profitable Marketing Communications 2024 pdf epub mobi 電子書 下載

Profitable Marketing Communications 2024 pdf epub mobi 電子書 下載

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