In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
發表於2024-12-26
Entertainment Industry Economics 2024 pdf epub mobi 電子書 下載
圖書標籤: 經濟學 media economics, 經濟 媒體 Creative_Industry
教科書
評分本來還打算做這個方嚮的畢業論文呢
評分教科書
評分教科書
評分本來還打算做這個方嚮的畢業論文呢
Entertainment Industry Economics 2024 pdf epub mobi 電子書 下載