Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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great insights on competitive advantage and barriers to entry
评分坦白说并没有觉得比波特的方法简便多少，相反地反而觉得作者看问题的角度比较局限，除此之外，浓浓的书生气，不知道作者是否有成功的资本配置和投资经历。话讲很累赘，同样的东西喜欢说好几遍，尽管还是有一些闪光点的。总体来说还算是本不错的书，但比起格拉沃姆的经验观点便差远了。
评分诶基本就和上课讲的从结构到案例都差不多，就是有时候有点废话重复来重复去，但瑕不掩瑜吧。
评分坦白说并没有觉得比波特的方法简便多少，相反地反而觉得作者看问题的角度比较局限，除此之外，浓浓的书生气，不知道作者是否有成功的资本配置和投资经历。话讲很累赘，同样的东西喜欢说好几遍，尽管还是有一些闪光点的。总体来说还算是本不错的书，但比起格拉沃姆的经验观点便差远了。
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