Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
發表於2024-12-24
Competition Demystified 2024 pdf epub mobi 電子書 下載
圖書標籤: 投資 商業 Finance Business 2018 英文原版 英文版 經濟
Greenwald提供瞭從投資者角度思考戰略的方法,與管理學中的戰略角度略有不同,可謂醍醐灌頂。看到評論有人質疑Greenwald沒有實戰經驗我也是嗬嗬瞭
評分great insights on competitive advantage and barriers to entry
評分講戰略的書裏邏輯最為清晰的一本
評分沒被充分認識的一本書。
評分講戰略的書裏邏輯最為清晰的一本
Competition Demystified 2024 pdf epub mobi 電子書 下載