Critical Marketing 2024 pdf epub mobi 电子书


Critical Marketing

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发表于2024-11-22

Critical Marketing 2024 pdf epub mobi 电子书

Critical Marketing 2024 pdf epub mobi 电子书

Critical Marketing 2024 pdf epub mobi 电子书



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出版者:Butterworth-Heinemann
作者:Michael Saren
出品人:
页数:288
译者:
出版时间:2007-08-01
价格:USD 41.95
装帧:Paperback
isbn号码:9780750680660
丛书系列:

图书标签: D1、商科  791critiquing_marketing   


Critical Marketing 2024 pdf epub mobi 电子书 图书描述

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.Uniquely it provides: the latest knowledge based on a series of major seminars in the field; the insights of a leading team of international contributors with an interdisciplinary perspective; a clear map of the domain of critical marketing; and a rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media "Critical Marketing" will be a major addition to the literature and the development of the subject. It is the only critical marketing text by marketing academics. It features leading international contributors. It maps out the domain of critical marketing using inter-disciplinary perspectives.

Critical Marketing 2024 pdf epub mobi 电子书

Critical Marketing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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