Beard's "Humor in the Advertising Business" offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, "Humor in the Advertising Business" surveys the whimsical side of modern advertising. Great as a supplemental text in advertising principles, copywriting, and advertising strategy courses.
發表於2025-01-09
Humor in the Advertising Business 2025 pdf epub mobi 電子書 下載
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Humor in the Advertising Business 2025 pdf epub mobi 電子書 下載