Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 电子书

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发表于2024-06-30

Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 电子书

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出版者:Free Press

作者:Theodore M. Levitt

出品人:

页数:238

译者:

出版时间:1986-04-21

价格:USD 19.95

装帧:Paperback

isbn号码:9780029190906

丛书系列:

图书标签: 经济金融商业管理课本英文原版教育市场营销市场 Theodore Marketing

Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 电子书图书描述

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 电子书

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