Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 電子書 下載


Marketing Imagination, New, Expanded Edition

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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 電子書 下載

Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 電子書 下載

Marketing Imagination, New, Expanded Edition 2024 pdf epub mobi 電子書 下載



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出版者:Free Press
作者:Theodore M. Levitt
出品人:
頁數:238
譯者:
出版時間:1986-04-21
價格:USD 19.95
裝幀:Paperback
isbn號碼:9780029190906
叢書系列:

圖書標籤: 經濟金融商業管理  課本  英文原版  教育  市場營銷  市場  Theodore  Marketing   


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