Publicity and Public Relations

出版者:Barrons Educational Series Inc

作者:Doty, Dorothy I./ Pincus, Marilyn

页数:230

出版时间:2001-1

价格:$ 19.20

装帧:Pap

isbn号码:9780764114014

Titles in Barron's Business Library series are currently being revised and updated, and reset in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.Getting publicity for a business or its product, creating mailing lists, writing press releases, understanding the media, coordinating publicity with sales, and much more.