The Marketing Power of Emotion 2025 pdf epub mobi 电子书

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发表于2025-01-01

The Marketing Power of Emotion 2025 pdf epub mobi 电子书

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出版者:Oxford Univ Pr

作者:O'Shaughnessy, John/ O'Shaughnessy, Nicholas J.

出品人:

页数:282

译者:

出版时间:2002-11

价格:$ 33.84

装帧:HRD

isbn号码:9780195150568

丛书系列:

图书标签: 经济学

The Marketing Power of Emotion 2025 pdf epub mobi 电子书图书描述

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it is realized or not, is one of the central factors in our buying behaviour. Emotions energize the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential relevant topics, including the scope of emotion in marketing and how - in response to these - customers make product appraisals. Finally, the volume covers branding and how emotions play a role in consumer loyalty to brands.

The Marketing Power of Emotion 2025 pdf epub mobi 电子书

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